Praises, digital media agency with significant presence in the Galician human capital (especially f

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Praises, digital media agency with significant presence in the Galician human capital (especially from GaliciaBanner), has just published a comprehensive barbatac market study about the behaviors of Internet users when buying fashion items through the network. The report, prepared on the occasion of Geek Caffeine 2010 Fashion Edition, developed on a base of 700 respondents. Your goal is to understand the profile and habits of today's fashion buyers online, and also the non-buyers. The study, as was to be expected, about a number of issues already knew or assumed already and new ones of which there was no evidence. For example, the t-shirts are the best-selling article on the web, followed by shoes, underwear and dresses; or that eBay is the site selling digital reference for men and clubs online and Privalia or BuyVip are equivalent for women, like La Redoute or win. Also surprising how much is growing buying clothes via the Internet, barbatac especially when in the early days of the same if he had found some distrust by the Internet. The fact is that according to the study, about half of the respondents claimed to have digitally market an article of fashion over the last year. Among these people, barbatac no doubt emphasize women and younger users, who are as it were regular buyers. The report also information about the reasons to buy over the Internet, reasons that are in the ease of doing remote operations and the ability to find different offers to the physical stores. The average amount declared acquisitions of fashion online barbatac is about 200 euros. Regarding the reliability of the Internet, saying that only 2% of those who participated in the study recorded frequent problems in online shopping. Instead, the reasons not to buy anything on the Internet this genre have to do with the distrust that inspires not having clothes on, in addition to not ofrecérselles Internet users the ability to try before purchase.