An amazing and revolutionary work being done on the outside and that (hopefully) should still arriv

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Sustainability today is good business opportunity, since it is a trend of market behavior and the output gap. Thus, companies are devoting efforts towards sustainable production, valuing environmental issues, however, without excluding financial goals that seek profit. glamour The demand has grown, albeit timidly, by consumers who represent a specific niche and require clothing and other fashion items produced in an environmentally responsible and socially just. Several authors (Kazazian, 2005; VEZZOLI glamour & Manzini, 2005; Manzini, 2008; LEE, 2009) argue that it is possible and even necessary, to reconcile sustainability with economic growth and competitiveness, which is the goal of any business, including those engaged with principles sustainable.
The system of production and consumption, as such as it is, is far from being sustainable, but as Kazazian (2005) suggests, there is zero impact and is important, then, the search for alternatives that contribute to environmental conservation and social. With regard to environmental requirement are renewable raw materials, reused or recycled; glamour cleaner processes, among others; and in the social sphere, glamour are more favorable working conditions. Lee (2009) reports in his work the case of a worker who received R $ 0.05 a day, every 100 pieces produced. Even with unfair conditions, people living in countries with high rates of unemployment are considered employed glamour and then undergoing system.
Following the example of companies taking sustainable throughout the supply chain initiatives, the fashion industry has sought new forms of production glamour in order to reduce their environmental impacts and improve working conditions. The alternatives vary between articles produced from renewable natural raw materials such as, for example, articles of cotton wool and organic; products made with the goal of having longevity and durability (which is needed quality), or even timeless products that do not strictly adhere to ephemeral trends; recycled products, such as secondhand clothing, or produced with repurposed glamour materials (inner tube, PET, among other possibilities). It should explore these alternatives that do not cause many negative impacts, ie, processes that comply with environmental and social criteria, but at the same time, require a different management. It is known that the production chain of a fashion item, or any other that relies on sustainable requirements, has peculiarities in each step, and makes it special.
An amazing and revolutionary work being done on the outside and that (hopefully) should still arrive here, is the brand Honest By. Aligned with the alternatives in search of an environmentally friendly and socially just work, Honest is transparent and, as the name implies, honestly. Founded in 2012, the Belgian Bruno Pieters, former creative director of fashion house Hugo Boss, the tag tells the whole chain of production parts, including the costs involved and their profit margin glamour detail. Pieters, which was already award winning designer, wanted to change his lifestyle and turned away from the fashion industry guided by trends and ephemera. Traveled to India, where he observed that people wore clothing made with fabrics sewn from raw material that could identify around them, and then had the insight to adapt such transparency on an international scale. glamour Thus was born the Honest By, company that seeks a policy of total transparency. The brand has a public platform, which shares information about the manufacturing glamour process, such as where the product was made, by whom, how many hours were involved, the total carbon glamour footprint, how many employees involved, the price of each step and even surveys of organic materials. When buying, customers have access to detailed and specified information and can filter by categories: organic (certified raw), vegan (no animal testing), recycled or European (100% manufactured in Europe). Honest work to the fullest with local products, and those of animal glamour origin are only wool and silk, and organic certified.
With all this information exposed, the consumer can position yourself as you buy a product, and is aware (conscious) glamour of the reasons why a product has certain value. The Honest By approaching the client throughout the process involved behind a fashion article and proposes a conscious consumer. And a transparent fashion.