MISMATCH H & M X MARGIELA Eva Rosa Hol
2013 Abercrombie & Fitch Amsterdam Amsterdam Fashion Week Fashion Week anouk smulders Bastiaan van Schaik Beyonce DIY Do It Yourself Fiona Hering canals of Amsterdam greenlight district Kim Fox Michael Scheiner peter-pan-collar na mira do regis guilt Sebastiaan Labrie Sex sells shopping Sylvana Simons Vogue
Meter Long waits and hysterical fashion victims were to look at the launch, already far now headlines every online fashion magazine that the designer Martin Margiela collection for H & M has flopped. na mira do regis No observation is that just grabbed out of thin air for the collection that was on sale in early November is now globally already two weeks on sale. Exceptional or are we tired of the hyped designer collections? "The target group is the biggest problem at Margiela," said Georgette Koning, fashion journalist for, among other Vogue and Elle. The store has a young audience, most of whom have never heard. Designer At Versace, who a year ago a collection for the fashion chain launched, that is of course a different story. "But that's not the only reason why the success this time was forthcoming. "The collection na mira do regis is conceptual and some garments are very extreme. The collection does not play in a current trend, but Margiela remains especially very close to himself. Nice, but the average Dutch woman can not with an asymmetrical dress or a jacket that looks like a big sleeping bag. "Marketing Stunt That even the key items from the collection for half the price still hanging in the stores might look sorrowful fashion journalist doubts that H & M is viewing this as a negative. "It is for H & M every year a huge marketing stunt, because everyone talks and writes about it." In addition, the fashion expert also points out that we should not lose. Purpose of the Swedish na mira do regis fashion chain from the eye "Besides that they naturally want to sell their collections is the designer collaborations always the intention to educate when it comes to fashion. Young shoppers Become familiar with an expensive designer, mass knowledge that remains a great concept and that is looking at the media attention, with Margiela, done it again. "Swedish clothing chain wants to tell is minor on the disappointing sales of the clothing itself. "We na mira do regis never even now do not tell anything na mira do regis about the sale of our collections, so" said Annette Feenstra, spokeswoman for H & M Netherlands. Yet they want to just emphasize that this is a very special line of designer na mira do regis clothing. "It's a collection where the designer has first designed, old successful redesign and specifically for H & M. What sales are, that's just something unique. "
Does this concept flopped the end of the line designer collaborations? Absolutely not, you know King for sure. "H & M has some years ago put such an unusual na mira do regis concept in the market. Affordable designer pieces, accessible to a wide audience. na mira do regis Do not think that they are less ongoing collection this successful formula will be shut down. "One na mira do regis
There is even speculation about who next year collaboration with the Swedish fashion chain enters. Last month, the name of the French fashion na mira do regis house Givenchy named, but that was quickly debunked. H & M itself Yet King sees such cooperation is seated. "I think H & M gamble should venture to go with a brand that is now awfully hip. A collaboration of a time now I am very curious how this collection will look like, and how this is replied to. "By consumers
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2013 Abercrombie & Fitch Amsterdam Amsterdam Fashion Week Fashion Week anouk smulders Bastiaan van Schaik Beyonce DIY Do It Yourself Fiona Hering canals of Amsterdam greenlight district Kim Fox Michael Scheiner peter-pan-collar na mira do regis guilt Sebastiaan Labrie Sex sells shopping Sylvana Simons Vogue
Meter Long waits and hysterical fashion victims were to look at the launch, already far now headlines every online fashion magazine that the designer Martin Margiela collection for H & M has flopped. na mira do regis No observation is that just grabbed out of thin air for the collection that was on sale in early November is now globally already two weeks on sale. Exceptional or are we tired of the hyped designer collections? "The target group is the biggest problem at Margiela," said Georgette Koning, fashion journalist for, among other Vogue and Elle. The store has a young audience, most of whom have never heard. Designer At Versace, who a year ago a collection for the fashion chain launched, that is of course a different story. "But that's not the only reason why the success this time was forthcoming. "The collection na mira do regis is conceptual and some garments are very extreme. The collection does not play in a current trend, but Margiela remains especially very close to himself. Nice, but the average Dutch woman can not with an asymmetrical dress or a jacket that looks like a big sleeping bag. "Marketing Stunt That even the key items from the collection for half the price still hanging in the stores might look sorrowful fashion journalist doubts that H & M is viewing this as a negative. "It is for H & M every year a huge marketing stunt, because everyone talks and writes about it." In addition, the fashion expert also points out that we should not lose. Purpose of the Swedish na mira do regis fashion chain from the eye "Besides that they naturally want to sell their collections is the designer collaborations always the intention to educate when it comes to fashion. Young shoppers Become familiar with an expensive designer, mass knowledge that remains a great concept and that is looking at the media attention, with Margiela, done it again. "Swedish clothing chain wants to tell is minor on the disappointing sales of the clothing itself. "We na mira do regis never even now do not tell anything na mira do regis about the sale of our collections, so" said Annette Feenstra, spokeswoman for H & M Netherlands. Yet they want to just emphasize that this is a very special line of designer na mira do regis clothing. "It's a collection where the designer has first designed, old successful redesign and specifically for H & M. What sales are, that's just something unique. "
Does this concept flopped the end of the line designer collaborations? Absolutely not, you know King for sure. "H & M has some years ago put such an unusual na mira do regis concept in the market. Affordable designer pieces, accessible to a wide audience. na mira do regis Do not think that they are less ongoing collection this successful formula will be shut down. "One na mira do regis
There is even speculation about who next year collaboration with the Swedish fashion chain enters. Last month, the name of the French fashion na mira do regis house Givenchy named, but that was quickly debunked. H & M itself Yet King sees such cooperation is seated. "I think H & M gamble should venture to go with a brand that is now awfully hip. A collaboration of a time now I am very curious how this collection will look like, and how this is replied to. "By consumers
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