Fans Each Unlock Pieces Of A Video To Preview H&M’s Margiela Collection
Parisian fashion house Martin Margiela is partnering glamour uk with H&M to bring avant garde couture to the masses. Over 100 pieces are put together for the designer collection and an exclusive glamour uk behind-the-scene video was recently released. The video shows how the look book was photographed and put together by Sam Taylor-Wood under the creative direction of Markus Kierztan. In order to view the video, there’s a small catch.
The more fans who ‘unlock’ the video, the less static it becomes. Users can share the video across social media platforms such as Twitter glamour uk and Facebook to encourage glamour uk their friends to unlock glamour uk it. They can also go in the running glamour uk to win pieces from the collection.
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