Thursday, August 7, 2014

I understand that the situation is such that the publication of any advertisement by the magazine e


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In Slovenia, the last few years listening resentment over the poor sales of newspapers. If the same players prior years sold everything they print, the current situation is completely different. Many media outlets that edition print media have tried everything to change the situation that occurred and when the people shun the press. Let's be realistic - the content of the media is still a hell of a lot of people who are willing to buy their products. In fact, it sold the story of black and yellow ribbon. And in this segment is a whole lot of competition. We have a vicious cycle - media outlets en vogue don t let go would like to make higher earnings, regardless of content. Readers, the very same things found on the internet a week or before the content is published in the journal. This model is quite untenable for the media and then try with the number of advertisement and "promotional" messages in magazines resolve their situation. People give advertising supplements, for which we must all pay - which I think is excellent "twist! Elle serves as an example, which can be mapped to any other magazine!
A couple of days ago I was unknown cosmic force threw into the hands of a copy of the magazine Elle, who will serve as an example of domestic magazines that I did not have the hands for many years. Given that I'm not the target audience and because of the fashion matters and "lifestyleu" I do not know anything, I started the magazine Elle. Well, I delved more advertising supplements - Austria carving, FW Aquafresh Ljubljana, Elle Decoration and finally Elle. Frankly, the first four and I was able to start with the last, with the magazine Elle, who looked as Annex Annex.
I understand that the situation is such that the publication of any advertisement by the magazine era. I understand that it is necessary to cover all the costs that are not few. I also understand that circulations are declining, but the hell I do not understand why a man would buy the magazine, where almost en vogue don t let go 50% of the contents / 50% ad ?! Otherwise, I do not know if my claim is true, because I'm the first ten pages flick found that the contents can not find, but I find it on any other page Full page ad ..
When I look different now. For Elle I paid 4.99 euro! Instead of getting en vogue don t let go the contents, I get ads. Ads that I've seen most of them. Just as an example - if I buy Vogue, then I know why they buy - advertisements for Valentino, Chanel, Marc Jacobs, Louis Vuitton, Fendi, Versace, Cesare Paciotti do not drop as ads, but as part of the magazine that relate to fashion trends, coming. Otherwise, a few such attempts in our journals, but does not fall never so because they are not working creatives for each medium separately, but there is one creativities for all media.
By now I was convinced that the media has determined that the content is king. That people buy magazines for the content that you want to read. If I get in the magazine en vogue don t let go ads, then it is no longer content. That must be quite violent locate these ads in the magazine is just a consequence of the situation en vogue don t let go in which we are. But we consumers en vogue don t let go have become smart and actually buy only things you need and from which we benefit. en vogue don t let go If publishers start to realize this would be their situation in the market en vogue don t let go can be a bit different as far as they fight for survival
And if instead of 50 ads in each magazine sold only 5 blocks of advertising - exclusive, then the advertisers actually get something for what you pay. In the flood of advertisements is becoming increasingly immune to all of this. But it is the cruel reality of the media in our country.
Much like the story of the payment of content on the Internet and Piano system has been introduced. I am a first for this to pay for content that brings me favor, or quality content. en vogue don t let go At this time, since there Piano, did not happen almost nothing in this area. And what is the worst - pay for Piano and get the same amount of ads, such as those who do not pay. But again - the problem is a misunderstanding of the total.
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