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The trend comes from Australia and California and it is not a coincidence. There are essential parameters; waves and sun. It is envisaged not the bike in the same way according to whether one lives in San Diego or Alsace. We do not surf either out of the school seventeen tube if you grew up in Bournemouth. Then this is the lifestyle that causes connections and of course, culture also. For example, European and French in particular are very pragmatic regarding the bike. It must be efficient where functional. However, there are people who think that an object such as a motorcycle, must first be beautiful and if possible different in that "personal". Marketing seventeen tube eventually produce "format" into two wheels, it does not suit everyone. This setting, the price and finally the desire something more successful, have led to the emergence of a true current: seventeen tube vintage, Bobber seventeen tube or Cafe Racer style and so on. Several reviews have captured the movement in France and even the big motorcycle seventeen tube brands exploit the phenomenon by partnering with designers. Yamaha and Triumph at the last show of Paris and to name a few. Another example of this return seventeen tube of aesthetics, Ruby workshop in Paris who designs high-end headphones. You may have seen without knowing the Channel pub "turns" on TV for a long time.
Back to basics. Surfing and motorcycles are linked seventeen tube in the minds of a handful of men and women who are at the forefront. Deus Ex Machina is now a well recognized passionate brand new trends. Deus Ex Machina has opened stores in Australia, Bali, California and now Italy, where motorcycles are made "custom" vintage pattern but not always, but also snowboards and clothing. The style is at the center of the process. The Iron & Resin people are on the same niche. And do not see any marketing behind this calculation, are just people who loved both the surf and the bike and have had the good taste to believe that bind both possible and justified. Perhaps because the surf and motorcycle convey both strong values: the pursuit seventeen tube of freedom, a certain idea of marginality and a hint of cons-culture.
In France, we begin to see stores that distribute Deus or I & R. It is still confidential but that's what makes the interest yet. Surf shops who are tired of majors surfwear (Quiksilver, Billabong and RipCurl) being ringardisation, and this is quite revealing and motorcycle shops who see further than leather and full. You can also draw a parallel with bicycletteries appearing in Europe, I also invite you to read this post on the new hybrid urban places.
[...] EMPORIUM SURF SWAP Nr2 from Deus Customs on Vimeo. The trend comes from Australia seventeen tube and California and it is not a coincidence. There are essential parameters; waves and sun. O ... [...]
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