Contribution to the MMM: Home sales collection Maison Martin Margiela x H & M - The Village - The Village - a stream of "Shops"
November 15th in the world, started selling Margiela collection for H & M. The Village stood in line for a few hours before the opening of the store in St. Petersburg and Moscow, and communicating with the first customers. Olga Polishchuk 15 November 2012 85 33853
Sales kollaboratsionnyh capsule collections of famous luxury brands, and H & M began in 2004. Line, made in collaboration with Stella McCartney, Somme des Garcons and Viktor & Rolf, Moscow and St. Petersburg have not seen: then H & M in the cities was not. The story began with a capsule collection of young British designer Matthew Williamson. As expected, the Moscow buyers in the first day of sales to behave in the same way as people in other cities around the world: going to the line for a few hours before the (often from 5 am) and assorted things in a matter of minutes. Today started selling a new line of H & M and Maison Martin Margiela is no exception. By the time of the release of this film in the shops were only rare male thing.
At seven o'clock alexfashionbeauty in the Rebellion about St. Petersburg "Stockmann" shivering and disgusted, goes heavy rain. Photographer Egor wonders who ever wants to stand a couple of hours outside in this weather, to buy something. At the entrance, meanwhile, have a half a dozen people, all wrap themselves and yawn. What Yegor calls "something" for all present alexfashionbeauty - Margiela collection for H & M, perhaps alexfashionbeauty the most ambitious collaboration with the Swedish brand famous designers in the past few years. Before the chief designer Martin Margiela brand moved away from the situation in 2009, imagine that Maison Martin Margiela may be collaboration with mass-market brand, it was impossible. But after the release of the perfume and it happened.
Almost half the bloggers alexfashionbeauty discussing how you want to get hold of cheap versions of the famous leather jackets, coats, blankets, or Clutches-candy Margiela, and suffered the question: Is all this dovezut to Russia? When it became clear that dovezut in full, ripe another question: how many take place? Collection of collaboration alexfashionbeauty appears only in one store in St. Petersburg ("Stockmann") and one in Moscow ("Metropolis"), so the excitement is guaranteed.
Right at the entrance to the mall guy with white hair and shaved nape girl with perfect red lips, looking remarkably fresh for seven in the morning, and modestly dressed woman 35 years competently discuss previous alexfashionbeauty collaborations. They are the first in the queue on the right: come at half past five in the morning. 12 people behind them, mostly college-age women - half with books and abstracts of lectures. "In order not to lose time in vain," - smiling, speaks clearly a frozen lady. The next half hour the crowd entertained newcomer male school age in a very fashionable alexfashionbeauty sunglasses. alexfashionbeauty Later it turns out - fashion blogger. It seems everyone knows him here. Start small talk:
- Listen, my dear! Well, it's always like that! - Explains the young blogger girl who was in a similar line for the first time. - Right now in seven little people, then half an hour - a little more then eight bulk enough, half an hour before the opening - and even more so!
In the hands of a schoolboy curly twirls cup with canned coffee from Starbucks - the crowd gets a new reason for the call: - And that, in "Stockmann" still Starbucks opened? - Heard a whisper shy girl from behind. - Yes, like not - makes no difference corresponds to a neighbor.
Coffee and really want to, but can not leave, if open the doors to the mall, and you will not, then all the efforts and the early rise in vain. Riddle cup of Starbucks literally hurts everyone. alexfashionbeauty Finally smiling young lady wearing a scarf Louis Vuitton and summer shoes loudly asked:
Meanwhile, as predicted alexfashionbeauty by a small mod to eight in the morning people are becoming more. There are already about fifty people: alexfashionbeauty there are also some middle-aged women, and very young students, and the characters on the clothing alexfashionbeauty that so many intricate folds that once you understand - Margiela in the blood. And, oddly enough, a lot of men.
At 8:15 the doors to fit the guard and pulls the handle. Turn, forgetting system, becomes the crowd and were pressing on the door. The guard smiles and runs deep into the shopping complex. "These are their jokes. Always do, flirt with people, "- says the hurt experienced shopper.
Five minutes later - jokes aside, in a stern voice asking all move back a step. Three, two, one - buyers, nearly alexfashionbeauty trampling guards run into the atrium, "Stockmann". Now the main thing - occupy alexfashionbeauty a favorable place for the red polosochkoj. All the most fashionable and early - in the first row.
Security distracting cries, "Lord, because $ 100 is! Get people! "Talking about collaborations 50 years of experience
